- The MBTI
The MBTI, or Myers-Briggs Type Indicator, is an assessment tool used to determine thinking tendencies, or personality type. Though there are several methods of personality typology, the MBTI is widely used among businesses. Based on Jungian theory and analysis, it's a practical tool that can help people understand the dynamics of relationships.

- Personality and romance
While many businesses utilize the MBTI to determine how well people could work together within a company, the MBTI is also helpful in determining how two people might get along in a romantic relationship. Dr. Alexander Avila, an acclaimed clinical psychologist and professor, developed the LoveTypes® system to help people find suitable romantic partners with high success rates.

- Leadership issues
Niccolò Machiavelli wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." Given the social changes resulting from the 60's revolution, dating issues receive so much attention that guys like Mystery, Brad P., David DeAngelo, and many others have capitalized on them with their pickup tactics. In spite of the thousands of people who have benefitted from the joys of successful pickups, the rate of relationship success isn't better. What works is leadership. AlphaDog, Get The Bitch You Want is about leadership in dating.